Product development and design are much like the metamorphosis cycle. The initial concept or idea is brought to life in its simplest form. It then undergoes several changes before it can become the best version of itself. Just like the butterfly, it starts it’s life cycle as a caterpillar—then undergoes many changes before it develops into a beautiful butterfly.

As for my eyewear, my development process begins with an idea —based on inspiration. It then transitions into the concept/design phase where many changes and perfections are made. Finally, it morphs into the finalized product to end user. Overall, butterflies represent a spiritual rebirth and transformation— as does my eyewear line.